Mark Zuckerberg announced Meta will enable Horizon Worlds creators to test virtual sales inside the metaverse. Currently, the tools for creators to monetize in the virtual world, are being tested.
Horizon Worlds is Meta’s social metaverse platform that uses the Quest VR headset and will soon be available on mobile phones and game consoles.
The creators of Horizon will be able to sell virtual items they create for users. Items can include anything from VIP access to a certain part of Horizon Worlds or virtual objects like digital wearables.
"The ability to sell virtual items and access to things inside the worlds is a new part of [the] e-commerce equation overall,"
Creators participating in the US will be able to earn money from a $10 million Creators Fund, which Meta set up to reward those who create the most engaging worlds.
Meta will also offer a goal-orientated bonus program, where creators will be able to cash their bonuses at the end of the month. The company will take a 25% cut of what creators sell, after app store fees.
"Creator monetization is really important because you all need to support yourself and make a good living building these awesome experiences that people can have,” the CEO of Meta stated.
Other social platforms like Roblox and Rec Room also allow creators to sell items they make. Following their path, Meta sees a huge potential for ‘in-world purchases’ in order to further develop the ‘Metaverse revolution.’
Regarding the creator’s economy, Zuckerberg’s metaverse might become the new Instagram, Facebook, TikTok, and YouTube.