2000’s fashion brand ‘boohoo’, founded in Machester, has created the boohooverse – a Web 3.0 platform set up to empower women in the digital space. Boohoo will primarily work with women-led NFT projects and female artists. It will organize NFT drops and celebrity collaborations to become part of the futuristic metaverse fashion world.
The brand partnered with NFT artist and creative designer Amy Kilner to design an exclusive NFT access card. Boohoo cards, minted on the Polygon blockchain, came completely free of charge and quickly sold out soon after release.
Boohoo fans who were lucky enough to acquire the 3D NFT cards will be able to access all future metaverse and fashion projects, NFT drops, and the latest information about partnerships. 1/20 of the holders will also receive free premier delivery on all boohoo orders for a whole year.
Boohoo has over 13 million followers on social media and has collaborated with Megan Fox, Zendaya, Paris Hilton, and other famous women.
It seems that digital fashion is becoming “the next big thing” as major fashion brands continue to enter the metaverse, introducing NFTs to their followers.